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Legal

Privacy Policy

Last Updated: February 17, 2026

Overview

Eternal Hair USA, accessible at eternalhair.com, prioritizes visitor privacy through this Privacy Policy. By using our website, you agree to the terms outlined below.

Information We Collect

We collect personal information you provide directly, including:

  • Contact details — name, email, phone number
  • Message contents and attachments
  • Registration and appointment booking information
  • Purchase-related contact data

How We Use Your Information

Collected data is used to:

  • Operate and maintain our website
  • Personalize and improve our services
  • Process appointments and manage orders
  • Send SMS notifications (with your explicit consent)
  • Provide customer service communications
  • Prevent fraud

SMS / Text Messaging

  • Opt-In: Consent is given via the website form checkbox.
  • Opt-Out: Text STOP to the provided number at any time.
  • Support: Reply HELP or call (212) 344-4247.
  • Rates: Standard messaging charges from your carrier may apply.

Data Privacy & Sharing

We maintain strict no-sharing policies. No mobile information will be shared with third parties or affiliates for marketing purposes. Your personal data is not sold.

Technical Practices

Log files and cookies are used to optimize user experience by customizing web content based on browser preferences. This data does not identify individual users.

CCPA Rights (California Residents)

California consumers retain the right to request disclosure of personal data we have collected. We do not sell personal information. To exercise your rights, contact us using the information below.

Contact Us

Eternal Hair USA
825 Riverview Drive, Floor 2
Totowa, NJ 07512
(212) 344-4247